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Information Technology & Digital Solutions · Service 01 / 09

Brand, visual and digital identity

Identity that starts with brand strategy and extends to the logo, visual systems and digital presence.

Designer sketching logo concepts with a pen beside a laptop showing a colour palette

What it is

A brand is not only a logo but a consistent way of presenting the organisation at every touchpoint. We start by defining the brand's position, audience and voice, then build the visual identity on that.

The identity extends to digital presence: the website, social accounts and templates. We can coordinate and follow up trademark applications with the competent authority; filing requires the owner's Nafath authentication, and the decision rests with the authority.

What's included

Brand, visual and digital identity

  1. Brand strategy and voice
  2. Logo, colour and type system
  3. A visual identity guide
  4. Digital and print templates
  5. Coordination and follow-up of the trademark application

How we work

From first contact to result

  1. Discovery

    We understand the current way of working, the existing systems and what management wants to achieve.

  2. Design

    We design the solution, the user journey and the data flow, and approve them with the client before building.

  3. Build in increments

    We build in short increments the client tries in a test environment with test data.

  4. Launch and training

    We migrate the data, launch the solution, train the users and hand over the documentation.

  5. Support and evolution

    We follow usage, resolve feedback and evolve the solution as the business grows.

Who it's for

  • New businesses building their identity
  • Companies re-presenting their brand
  • Groups organising the identities of their subsidiaries

Brand, visual and digital identity

Tell us what you need and we will route your inquiry to the right sector and team.